H M Kamrul Hassan

Researcher & Academician



Department of Marketing

University of Chittagong Bangladesh



The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory


Journal article


Md Atikur Rahaman, HM Kamrul Hassan, Ahmed Al Asheq, KM Anwarul Islam
PloS one, vol. 17, Public Library of Science San Francisco, CA USA, 2022, pp. e0272926

Cite

Cite

APA   Click to copy
Rahaman, M. A., Hassan, H. M. K., Asheq, A. A., & Islam, K. M. A. (2022). The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory. PloS One, 17, e0272926.


Chicago/Turabian   Click to copy
Rahaman, Md Atikur, HM Kamrul Hassan, Ahmed Al Asheq, and KM Anwarul Islam. “The Interplay between EWOM Information and Purchase Intention on Social Media: Through the Lens of IAM and TAM Theory.” PloS one 17 (2022): e0272926.


MLA   Click to copy
Rahaman, Md Atikur, et al. “The Interplay between EWOM Information and Purchase Intention on Social Media: Through the Lens of IAM and TAM Theory.” PloS One, vol. 17, Public Library of Science San Francisco, CA USA, 2022, p. e0272926.


BibTeX   Click to copy

@article{rahaman2022a,
  title = {The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory},
  year = {2022},
  journal = {PloS one},
  pages = {e0272926},
  publisher = {Public Library of Science San Francisco, CA USA},
  volume = {17},
  author = {Rahaman, Md Atikur and Hassan, HM Kamrul and Asheq, Ahmed Al and Islam, KM Anwarul}
}


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